We make games worth making room for.
Lore publishes original games, studies the experiences players return to, and shares useful insight with the people building what comes next.
One studio, four connected ways in.
Whether you came for a game, an essay, or a sharper picture of the market — this is the same body of work.
Original tabletop and video games built for memorable play.
Duelist
A clash of legends built around hero-versus-hero matchups, strategy, spectacle, and stories players make together.
Free market research for creators who want a clearer picture of the people they hope to reach.
We study attention, discovery, and demand — and publish what we learn.
Essays on story, systems, emotion, and the kinds of games people carry with them.
Criticism about the experience of play — not score aggregation.
Tools, research, and a future home for developers and publishers building what comes next.
Free field notes today. Deeper creator tools as they're ready.
A game does not compete only with other games.
It competes for attention, money, shelf space, group availability, and the small number of worlds people are ready to enter. Lore studies those choices from both sides: the work of making games and the lived experience of playing them.
- Deep obsession
- Social night
- Short ritual
- Discovery
What we're writing and researching.
From Lore Lens
A Game's Real Genre Is the Feeling It Lets You Return To
What Cozy Means: Comfort, Competence, and Low-Friction Mastery
From Lore Insights
The Time Claim
Which games consume attention, and which coexist?
Crowdfunding Signals
What early campaign momentum can and cannot tell you.
Genre Pressure
Growth, saturation, and the difference between visible heat and real opportunity.
Build with a clearer picture of play.
Field notes, essays, and research — sent when there's something worth sending.