A publisher with a builder's point of view.
Lore is being built by experienced game and software creators who believe games deserve both stronger creative conviction and clearer commercial understanding. We make things, study how they work in the world, and share useful learning along the way.
Leadership
Lore is led by Brad Moss, a former Amazon technology leader and longtime game/software builder with experience across more than 60 video-game projects, product systems, AI platforms, and original tabletop development.
Publishing values
- Games should make a clear promise.
- Rules should support the fantasy.
- Stories should emerge through play, not interrupt it.
- Great games leave room for people to bring themselves to the table.
Editorial independence
We disclose material relationships, review copies, investments, and conflicts where relevant. Criticism is never presented as independent when it is not.
Data ethics
- Source-aware. Track where a claim comes from.
- Confidence-scored. Separate known facts, estimates, and interpretations.
- Human-readable. Explain what an insight means and what it cannot tell you.
- Creator-respecting. Do not make false precision the product.
- Platform-respecting. Use data only under applicable permissions, platform policies, and agreements.